What’s in an email?

What’s in an email?

What’s in an email? A lot actually. As the primary channel that our clients use to reach respondents, it’s an important part of our business. The reason I’m talking about email is because when we looked at the journey with feedback, there is a direct impact as to the...
Thoughts on value-driven product strategy

Thoughts on value-driven product strategy

If you walk into a dark room, the first thing you do is turn the lights on. It’s an immediate reaction that we are used to doing and is generally a norm. The best way to build great products is to listen and engage with user feedback. However, although it’s considered...
In-depth: Respondent Feedback Form

In-depth: Respondent Feedback Form

Design is both art and science. In this longer read we’ve got Starred UX Designer Mac Kozal sharing his research insights and creative process from the Feedback Form redesign. The Challenge We put a quote of Ken Blanchard at the bottom of our webpage: “Feedback is the...