Ultimate Guide: Building a Business Case for NPS

Ultimate Guide: Building a Business Case for NPS

To show investing in NPS feedback makes sense, you need to show it makes business sense. In this blog series Starred’s finance guru Peter Strik breaks it down. Customer centricity is essential to your organisation’s long term success. That’s why smart organisations...
The Ultimate Guide: Customer Effort Score (CES)

The Ultimate Guide: Customer Effort Score (CES)

What is Customer Effort Score, and what is its purpose? Customer Effort Score (CES) is a customer satisfaction metric. It measures the perceived level of effort required from a customer to work with a company. Most often it’s used in scenarios to ask how much effort...