Why we believe in feedback
The average company suffers a staggering 50% loss of clients every 5 years. Collecting and following up on feedback is the crucial link to know what's really important to clients and increase their loyalty.
Why Response rates are decreasing
How often are you invited to a Customer Satisfaction Survey where you are only at 8% progress after 3 pages? There is more and more 'Survey fatigue' happening which results in decreasing response rates.
Time to put the respondent first
Clients are more than willing to provide feedback, but let's respect their busy schedule. When you put the respondent first, make it fun again to provide feedback and you follow up on it loyalty will increase guaranteed!