Sanoma

"Where necessary we adjust our processes directly based on the ratings"

Sanoma stays alert constantly

In the publishing industry you're as successful as the value you added with latest advertising campaign to the advertisers. Therfor it's important to monitor constantly how ad campaigns are evaluated. "That's why we've introduced the tool in our commercial departments and we now survey continouously how our customers evaluate their cooperation with Sanoma", says Annette Knijnenberg who is heading trade marketing at Sanoma. They act directly on feedback. Annette: "Where necessary we adjust our processes directly based on the ratings."

"Where necessary we adjust our processes directly based on the ratings"

Ease of use

"We like the compact visual set up and clarity of the dashboard of Starred. They surveys are easy to set up and the Starred team gives good support.”, says Annette Knijnenberg about the choice for Starred.



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