BNN-VARA use Starred to listen to their audience
“As an innovative broadcast organisation we are constantly looking for improvements and that's why it's cruciual to listen to our audience carefully", says Niels Kleverlaan, who is responsible for Marketing Services at the pubcaster. BNN-VARA is interested in the opinion of the studio audiences of TV programs like DWDD and Pauw, as well as experiences with the audience servicea and the web shop.
"Since we use Starred the Net Promoter Score of our studio audience went up with more than 20%"
Verbetering aan het publiek laten weten
Niels can be specific about the results that have been achieved: "Since we use Starred the Net Promoter Score of our studio audience went up with more than 20% because we are on top of every piece of feedback and we action on that whenever possible and we let the public know what we've imporoved. Sometimes we invite someone again to the studio, which is hugely appreciated."Image: Bart Heemskerk
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