Sanoma

"Where necessary we adjust our processes directly based on the ratings"

Sanoma stays alert constantly

In the publishing industry you’re only as successful as the value you added in your latest advertising campaign. Therefore it’s important to constantly monitor how ad campaigns are evaluated. Annette Knijnenberg, head of trade marketing at Sanoma, explains further: “It’s why we’ve introduced the tool in our commercial departments and we now survey continuously how our customers evaluate their cooperation with Sanoma.” Annette notes that Sanoma acts directly on feedback. “Where necessary we adjust our processes directly based on the ratings.”

“Where necessary we adjust our processes directly based on the ratings”

Ease of use

“We like the compact visual set up and clarity of the Starred dashboard. The surveys are easy to set up and the Starred team gives good support.”