Wehkamp maps their customers’ drivers of the Net Promoter Score. E-commerce competition is fierce and the bar has to be set high at all times. That’s why it’s important to wehkamp.nl to know what reasons their customers have to recommend wehkamp.
Maurine Alma, Brand Director at wehkamp, says: “As a retail brand we’re constantly searching for the most important attributes behind our customers’ valuation of us, positive or not.” With Starred wehkamp found the right solution for measuring this continuously, on scale, and cost efficiently. Starred allows wehkamp to monitor customer ratings in real-time. “For the first time we can get insights into which aspects of our business drive customers to recommend wehkamp to others or not. Thats of great value to us.” adds Maurine.
“Starred gives us insights into which aspects of our business drive customers to recommend wehkamp to others or not.”
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