Insight into customer satisfaction through multiple channels at Centralpoint.
In the retail industry and specifically targeting businesses, Centralpoint has to maintain a permanent high level of focus. Director of E-Commerce at Centralpoint, Marcel Joosten, elaborates: “Starred offers us an easy way to set up client satisfaction research. The remarkably high response rates allow us to gain clear insights into the shopping experience of our diverse customers through various channels of Centralpoint.nl. We call every dissatisfied customer, which yields very positive reactions. Because of the concrete feedback in Starred we can continue to improve continuously. I think Starred is a top application!”