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Niels Kleverlaan

Niels Kleverlaan

Marketing Services

BNN-VARA use Starred to listen to their audience

“As an innovative broadcast organisation we are constantly looking for improvements and that’s why it’s crucial to listen to our audience carefully,” says Niels Kleverlaan, who is responsible for Marketing Services at the pubcaster. BNN-VARA is interested in the opinion of the studio audiences of TV programs like DWDD and Pauw, as well as experiences with the audience service and the web shop.

“Since we use Starred the Net Promoter Score of our studio audience went up by more than 20%”

Niels can be specific about the results that have been achieved: “Since we use Starred the Net Promoter Score of our studio audience went up by more than 20% because we are on top of every piece of feedback, and act upon it whenever possible and we let the public know what we’ve improved. Sometimes we invite someone again to the studio, which is hugely appreciated.”

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