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Amsterdam, the Netherlands / Copenhagen, Denmark, 6th September, 2023: Starred, the leading Candidate Experience Analytics platform, and Talenthub, the leading platform for candidate-centric recruitment, announced their merger today. Their goal is to create a global category leader within recruitment by becoming the obvious choice for measuring and improving Candidate Experience.

Daniel Birkholm, CEO of Talenthub is becoming the new CEO of the merged entities, while Lars van Wieren, former CEO of Starred, takes on the role of COO. The company will continue to operate from their respective offices in Amsterdam and Copenhagen.

Both companies were born during the 2010s, leveraging a growing need for recruitment teams to attract, hire, and retain valuable talent by providing excellent Candidate Experience.

Together, their candidate feedback platform will reach 10M+ candidates every year, encompassing over 10M yearly survey replies, and providing 200+ organizations with insights to improve Candidate Experience and make data-driven decisions to strengthen their recruitment.

Over the following years, both Starred and Talenthub grew to establish their diverse and forward-thinking customer bases, often targeting the same clients with similar solutions.

This is truly a merger of equals. When Daniel and I first met in Amsterdam, we found that we were both holding half of the pieces of the winning puzzle.” said Lars van Wieren, Founder and CEO of Starred. “We realized that we could go further together than either one of us could on our own.

Besides strengthening their position as the leader in Candidate Experience solutions, the merger facilitates:

  • Access to the world’s richest benchmark data, compiling both companies’ extensive datasets
  • Increased availability of resources
  • Accelerated development of candidate-centric solutions 

“By joining forces and becoming a larger organization, we are leveraging each other’s strengths and opening up the possibility to provide our customers with the best of both worlds.” said Daniel Birkholm, Founder of Talenthub and CEO of the new combined company. “Together, we can provide a wider range of services and strengthen our existing offering.” 

The vision for the united company is to take the learnings from both platforms and combine into a joint solution suite with the same mission: to make the experience of hiring and getting hired more enjoyable. The newly joint company will announce more about their solution later this year.

More information about the merger and its implications for customers, partners and candidates can be found on:

About Starred

Starred is a leading Recruitment Analytics platform, founded by Lars van Wieren and Mark Berendsen in Amsterdam. Starred enables Talent Acquisition teams around the world to automatically gather and analyze real-time feedback from all key stakeholders in the recruiting process, including candidates, hiring managers, recruiters, new hires, and more. 

With a customer base including key players such as Coca-Cola, Diageo, PwC, Deloitte, Dropbox and many more, they continue to equip companies with the necessary insights to help identify new ways to optimize hiring outcomes and improve Candidate Experience, Hiring Team Experience, and Quality of Hire.

About Talenthub

Talenthub was established in 2017 by Daniel Birkholm, as a spin-off of Denmark's biggest recruitment marketing agency. From the beginning, Talenthub’s mission has been to create the world’s best recruitment hub and improve the hiring experience for both candidates and companies. 

Today, Talenthub is a leading platform for candidate-centric recruitment, offering a suite of products that help candidates land their dream job, as well as providing advanced Candidate Experience analytics and insights for companies who aim to attract the world’s best talent.

Talenthub has grown to become a recognized platform with a global footprint, serving customers such as JustEat Takeaway, JYSK, Unity, Volvo, Pandora and many more. They continue to ensure candidates are always met with the best possible Candidate Experience, all the while equipping companies with the necessary insights to make data-driven decisions within their recruitment strategy.

Contact information


  • Lars van Wieren, Founder and CEO of Starred
  • Email:
  • Phone: +31 6 47 082 341


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