Measure & improve your Candidate Experience

Candidate experience is how candidates feel about your hiring process, from the first visit to your careers page to their first weeks in the job. It shapes whether strong candidates stay in your process and accept your offer. It also shapes how people talk about you afterwards, including the many you don’t hire.

Starred asks candidates for feedback at each stage of the hiring journey: careers page, application, phone screen, assessment, interview, hire and onboarding. Their answers roll up into a candidate NPS (cNPS) score you can track over time and break down by stage. That shows you exactly where the experience holds up, where it falls apart and how that ultimately impacts your ability to attract, hire and retain the talent your business needs to succeed.

Yes. Starred surveys reach a 31% response rate on average and that also includes candidates who weren’t hired or dropped out of your hiring process. This feedback is often the most useful because it shows how your process feels to the majority of people who go through it and helps you understand how to prevent drop-offs in the future.

Yes. Every survey uses your own branding, design and language. Survey questions come in two types: Monitor and Discovery. Monitor questions are part of Starred’s Driver Framework and are the same for every company, which is what makes benchmarking fair across industries and companies. There are recommended Monitor questions for candidate experience, quality of hire and internal partnerships (hiring manager and recruiter satisfaction). On top of those, you can add your own Discovery questions at any stage to dig deeper into any topic you want to explore.

The Priority Matrix ranks issues by their actual impact on candidate experience so your team works on what actually improves the score instead of just the loudest complaint. Starred AI analyzes all responses and groups open-ended feedback by theme and sentiment, so you see the pattern without needing to read thousands of comments.

Yes. Starred compares your scores by industry, region and company size. That tells you whether your score is a problem or a strength and gives leadership a realistic target to work towards.

Very little. Starred connects to your ATS and surveys go out automatically when a candidate’s status changes. Once responses come in, Starred AI reads every comment and groups the feedback by theme and sentiment, and the Priority Matrix shows what to fix first, so nobody has to build reports by hand. On average, teams save around 9 hours a week they would otherwise spend doing this manually.

Your ATS is built to run your hiring process, not to explain it. Built-in surveys usually cover a few generic questions at one or two moments and the results are kept in a report you still have to interpret yourself. Starred surveys every stage of the journey, analyzes every comment with AI, ranks what to fix first and benchmarks your scores against similar companies in your industry and region. It does the same for hiring managers and new hires, so candidate feedback is never looked at in isolation.

Yes. Candidate data is personal and we treat it that way. Starred is GDPR and CCPA compliant and ISO 27001 certified. Your data is stored in AWS data centers in the EU, in Ireland and Frankfurt, and it’s encrypted in transit. If your legal or IT team wants the details, it’s all in our Legal & Security Overview and Data Processing Agreement.